Watch Now: Content Personalization 2.0 On-Demand Webinar

Personalization in the hospitality industry isn’t a new
concept. Hotels often provide personalized in-room and on-property
experiences, so why should the website experience be the same for
all visitors?

It’s not enough to present potential guests with static
website content and expect them to find what they’re looking for
and make a reservation. In fact, a Salesforce study found that by
2020, 51% of consumers will expect brands to anticipate their needs
and make relevant suggestions.

Through personalization, hotels can create a dynamic user
experience. Rather than one broad experience that attempts to reach
all possible travelers, hotels have the ability to create unique
content that appeals to different segments in order to achieve
specific business needs. In this way, the hotel website can — and
should — be the primary channel for engaging the hotel’s best
guests.

Click
here
to watch our latest on-demand webinar and learn more about
the importance of personalized content on the hotel
website.

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Watch Now: Content Personalization 2.0 On-Demand Webinar

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Source: FS – All – Hotels – News
Watch Now: Content Personalization 2.0 On-Demand Webinar