True Launch Online Configuration Tool

Hotel Business –
Serving the hotel industry across the UK

Opening the Door to Create Counter Refrigeration as
Unique as Your Kitchen

Designing and running a professional kitchen is an art form. In
a high-pressure environment with lots of moving pieces that need to
work together, every element needs to be suitably configured.

Equipment is no exception. Understanding that kitchen equipment
needs to work for the operator, not the operator working around the
equipment, refrigeration manufacturer True have developed a new,
energy leading, counter refrigeration product series which can be
highly configured to suit requirements.

Featuring industry standard dimensions combined with
customisable elements, the TCR/F range offers over 550 options,
with the intent of matching exact specifications. To make the
process even more straightforward, True have introduced a simple
new online configurator, available now on their website.

This new tool gives operators the opportunity to benefit from a
unique level of flexibility, with units that also include:

  • 1/1 GN compatibility
  • 900mm standard height
  •  840mm height option (to fit under counter fabrication)
  •  700mm depth
  • Front breathing operation, for “built-in” application
  • Available with banks of 3 drawers

Based on

Scott Jones, True Refrigeration’s Sales and Key Account
Director for the UK & Ireland said;
‘Our team appreciate kitchen space is becoming more and more
compact, with space at such a premium, it is important equipment
provides a solution rather than a complication to have to work
around. The ability to configure units specifically to operations,
without restriction, is a massive plus.

These new counters are also the most energy efficient currently
on the market, and we find our focus increasingly is working with
operators who have sustainability and energy management targets to
reduce wastage across their sites. We help them understand the
whole life cost of their commercial refrigeration equipment, and
demonstrate how, by switching to the latest, most efficient
equipment available, energy consumption can be significantly

‘It’s a really exciting development for us and gives
consultants and our distribution partners the opportunity to
configure units to suit the needs of clients. They can save the
specification and source a piece of equipment that’s unique to
their customer’s operation, offering them the perfect

Design a solution that fits

The online configurator allows users to quickly and easily build
a product online, see a rendering of what it will look like, access
full dimensions, the energy label and request a quote. Each of the
sections are individually configurable with doors or drawers,
including additional options for the counter top, and whether the
refrigeration system is situated left or right. As with all True
products, TCR/F counters further benefit from a leading 5 year full
parts & labour warranty.

Click here to see the configurator in action:

Hotel Business –
Serving the hotel industry across the UK

Source: FS – All-Hotels-Blogs
True Launch Online Configuration Tool