TOP 5: The biggest trends set to transform the next year in travel

Booking.com predicts that 2020 will be a year of travel
exploration like never before, fuelled by technology as well as a
growing sense of responsibility and deeper connection with the
people and places we visit. With research among more than 22,000
travellers across 29 markets and insights from over 180 million
verified guest reviews, here are the travel trends they predict to
come to life in the year ahead.

  1. The rise of the ‘second city’
    traveller

Second-city travel, meaning the exploration of lesser known
destinations in a bid to reduce over-tourism and protect the
environment, will take a leap forward in the year ahead. Over half
(54%) of global travellers want to play a part in reducing
over-tourism, while 51% would swap their original destination for a
lesser known but similar alternative if they knew it’d leave less
of an environmental impact. And to pique their interest, 60% of
global travellers would be keen to have access to a service
(app/website) that recommends destinations where an increase in
tourism would have a positive impact on the local community.

2. Tech-spect the unexpected

2020 will see travellers put key aspects of their
decision-making process even more firmly in the hands of
technology. It can be overwhelming to decide which corners of our
incredible planet to visit or what excursions to choose, but the
coming year will see inventive tech inspiring and enabling us to
overcome this hurdle with ease. Smart, trusted tech-led
recommendations will connect us to a myriad of new experiences that
might not otherwise have crossed our path, while also saving time
(as well as screen-time) and enabling us to max out every minute of
‘now’ while on vacation.

This will be music to the ears of the almost six in 10 (59%)
people who say they want tech to offer them ‘wildcard’ and
surprise options that would introduce them to something entirely
new in the coming year. Additionally, almost half (46%) of global
traveller’s state they will use an app that makes it fast and
easy to explore and book activities in real time while travelling,
and a similar number (44%) plan to use an app that allows them to
pre-plan activities, so they always have the answers in one place.
Meeting that demand, 2020 will see even more applications of
Artificial Intelligence offering tailored suggestions of
destinations to visit, places to stay and things to do based on
your current preferences, previous trips and key contextual factors
such as weather and popularity.

3. Slo-Mo is the new #FOMO

Instead of experiencing the constant fear of missing out (FOMO)
and trying to speed through as much as possible, travel in 2020
will be all about taking it slow. In 2020, almost half (48%) of
traveller’s plan to take slower modes of transport to reduce
their environmental impact and six in 10 (61%) would prefer to take
a longer route to experience more of the journey itself. Types of
transport that play into our desire to take the pace down a notch
will also come into their own – from peddle bikes to trams, sleds
and boats, as well as our own two feet. In fact, over half (57%) of
travellers already don’t mind spending more time travelling to
reach their destination if they’re taking a unique mode of
transport.  Likewise, 64% would be interested in feeling as if
they are going back in time by taking a historical train journey
(e.g. Flying Scotsman, Orient Express). Look forward to a year of
slow and special travel.

4. Pets in the priority lane

With more than half (55%) of global pet owners saying that their
pet is as important to them as their child/ren, it’s no surprise
that 2020 looks set to herald a new era in pet-centric vacations.
We’ll see travellers putting the needs of their beloved pets well
before their own when it comes to selecting where to go, where to
stay and what to do.

42% of global pet owners agree that in the coming year they
would choose holiday destinations based on whether they can take
their pets and 49% would be willing to pay more to stay at an
accommodation that’s pet-friendly. Reflecting this trend, the
number of pet-friendly properties continues to rise on Booking.com
while savvy to this appetite, accommodations around the world will
continue to look for innovative ways to up the ante when it comes
to pet-tailored offerings and amenities, such as complementary dog
day beds, pet spas, dedicated room service menus and even specially
designed pet restaurants. Animals on vacation can definitely expect
a five-star experience.

5. Making great memories with ‘grand’
getaways

2020 will be the year of the ‘grand’ as more grandparents
will take epic vacations with just their grandkids, leaving the
middle generation behind. Almost three-quarters (72%) of
grandparents agree that spending time with their grandkids keeps
them feeling young and 71% believe that parents need alone time
without their children. Pair that with the fact that today’s
older generation is healthier, more adventurous and more keen to
stay young and active than ever before, we’ll see ‘grand’
vacations that offer an array of active experiences for both
generations to take part in becoming even more popular in the year
ahead.

The post
TOP 5: The biggest trends set to transform the next year in
travel
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Source: FS – All-Hotels-Blogs
TOP 5: The biggest trends set to transform the next year in travel