Product Spotlight: YouTube TrueView

The Problem

Currently, YouTube is the second largest search engine out
there. With over 1.9 billion logged-in monthly users, most users
now prefer the platform over live tv. On mobile alone, YouTube
reaches more 18-49 year-olds than any other broadcast or cable
network. Often times, however, reaching this vast audience in a
meaningful and engaging way can be difficult for hotels.

The Solution: YouTube TrueView

With YouTube TrueView video ads, hotels can generate awareness,
traffic, and bookings by reaching a target audience in a highly
visual way. There are two types of TrueView ads, in-stream and
discovery ads. In-stream ads play before or during another video
while video discovery ads appear alongside YouTube videos, in
YouTube search pages or on websites on the Google Display Network
that match your target audience. Viewers have the option to skip
after 5 seconds however, advertisers only pay for ads that are
viewed in their entirety, until 30 seconds have passed, or when a
user clicks on the prompt.

The Guest

The guest includes YouTube viewers who are either scrolling or
watching a video. Users of the platform range in age and
demographics, however, 8 out 10 18-49 year-olds watch YouTube in an
average month. With many targeting metrics, hotels can easily
identify the ideal guest they are trying to attract and serve ads
to them.

 

The Benefits

  • Reaches your ideal customer.
    • Target your hotel’s best guest based on who they are, where
      they are, and what they are interested in.
  • Increases exposure across all devices.
    • With 60% of YouTube views coming from mobile devices, TrueView
      ads are a great way to reach people on all of their devices.
  • Build brand recognition and increase engagement.
    • The more that a user can see and interact with your brand
      online, the more likely they are to develop a relationship and
      engage with your content.

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Product Spotlight: YouTube TrueView
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Source: FS – All – Hotels – News
Product Spotlight: YouTube TrueView