Now Available: Content Personalization on the Hotel Website Whitepaper

Personalization in the hospitality industry isn’t a new
concept. Hotels often provide personalized in-room and on-property
experiences, so why should the website experience be the same for
all visitors?

It’s not enough to present potential guests with static
website content and expect them to find what they’re looking for
and make a reservation. In fact, a Salesforce study found that by
2020, 51% of consumers will expect brands to anticipate their needs
and make relevant suggestions.

Through personalization, hotels can create a dynamic user
experience. Rather than one broad experience that attempts to reach
all possible travelers, hotels have the ability to create unique
content that appeals to different segments in order to achieve
specific business needs. In this way, the hotel website can — and
should — be the primary channel for engaging the hotel’s best
guests.


Click here
to gain access to more insight with your copy of the
whitepaper.

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Now Available: Content Personalization on the Hotel Website
Whitepaper
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Source: FS – All – Hotels – News
Now Available: Content Personalization on the Hotel Website Whitepaper