NextGuest CRM, a worldwide leader in personalized and automated
guest communications and CRM solutions for the hospitality
industry, announced its step into the entry-level market and
launched a tailored new solution. With Easy Campaign,
single or independent hotel group properties can now quickly set up
and automate personalized transactional emails and start basic
“NextGuest CRM is dedicated to user-friendliness, simplicity,
and high quality. Now we empower hoteliers managing single hotels
or small and mid-size hotel chains with our CRM expertise and
expand our reach from the enterprise to the entry-level segment,”
said Dieter Dirnberger, CEO at NextGuest CRM. “Driving revenue
through automated guest communication and CRM has never been
NextGuest CRM helps to turn promotions into bookings by
combining unified email communication with a personalized brand
experience. All its solutions include transactional emails for
sending out confirmations, modifications, cancellations, and any
other information along the guest journey from pre-arrival to
post-stay. Furthermore, they support marketing campaigns to drive
bookings and upsells according to the specific offerings of a hotel
or hotel chain.
Created for single or independent hotel group properties, Easy
Campaign makes automated guest communication easy and accelerates
operational tasks as well as cross and up-selling activities. The
solution comes with an email template library that follows industry
best practices. Adding a personal touch, corporate design, or a
custom template is very easy and intuitive thanks to a new Campaign
Manager and Wizard. For transactional campaigns, the solution turns
reservation data from the property management system (PMS) into
appealing emails sent to the guest on the fly. Setting up marketing
campaigns does not even require PMS access. Hotel staff can simply
upload contact lists through an intuitive interface and use them
for newsletter blasts, seasonal campaigns, and other promotions.
The basic campaign management module makes uploading email lists
quick and stress-free.
“Easy Campaign makes it effortless to benefit from automated
interaction with guests in a personalized way. Users simply combine
existing reservation information with built-in, adaptable email
templates. For marketing campaigns, they don’t even need PMS
access and can simply use contact lists from various sources,”
said Thomas Hoefer, Managing Director at NextGuest CRM.
More information about Easy Campaign can be found here.
About NextGuest CRM
NextGuest CRM is a worldwide leader in personalized and
automated guest communications and CRM solutions for the
hospitality industry. Founded in 1996 as Serenata CRM, the company
has unparalleled experience in supporting hoteliers to attract new
guests and retain existing guests while boosting hotel revenue.
NextGuest CRM integrates all digital channels, combines historical
and real-time intent data, and delivers a complete view of guests.
It enables hoteliers to optimize guest interactions and
experiences. The modular NextGuest CRM portfolio ranges from
transactional emails to a CRM suite. NextGuest CRM is a part of
NextGuest, comprised of NextGuest Digital, CRM, Labs, and
Consulting. For more information, please visit www.nextguestcrm.com.
Source: FS – All – Hotels – News
NextGuest CRM Now Empowers Single Property Hotels and Small to Mid-Size Hotel Groups with Easy Campaign