New Google Destinations Site: What Hoteliers Need to Know

According to a recent
Skift article,
Google has changed the game for travelers
experiences when it comes to booking hotels. They have secretly
released a fully-functional
destination site
. The new site provides room availability
and booking links to your website and OTAs. The good news is this
update is expected to help generate bookings through your hotel’s
site. Not to mention, it now provides a bigger emphasis on your
hotel’s review score across big-name travel sites. That said,
it’s time to set goals to receive great reviews and respond
professionally to bad reviews.

Google Changes: Before & After

Typically if travelers conducted a hotel search on Google, it
would present them with three hotels in the area they searched
for. Upon clicking to receive more information or view more hotels,
they would have been directed to another related Google Search
page. Now, they will be directed to Google’s new destination site
which is Google Hotel Search. The new Google Hotel Search now
provides greater amounts of information about one’s hotel on one
site.

Google Search Before
Google Search After
Your Hotel Summary

Subsequently, Google has been testing hotel-listing search
results for months. The new search will redirect you to the new
destination site once you select the View Hotels button. Then, the
traveler will select the hotel of their choice from the new site.
Next, the site will feature prices, reviews, location, an about
section, and photos of the property selected. This summary has the
potential to help convince travelers that your hotel is the best
fit for them. Now, Google offers a clearer call to action that can
drive customers to the hotel’s website and the hotel’s phone
number.

Google Hotel Overview

Hotel Summary

With that said, your hotel’s reviews are more important than
ever. Not only will travelers see reviews from Google, but they can
also select to see reviews from individual sites like TripAdvisor,
Booking.com, Expedia, and your brand (if applicable) all while on
the destination site. This means that a traveler can see all of
your hotel reviews and ratings without heading to those OTA sites.
Be sure that your reviews are performing well because a decline in
positive reviews could now heavily influence booking rates. Your
hotel reputation relies on what travelers see online.
Get started on painting the best picture or your hotel as soon
as possible.

It’s never too late to make sure your hotel is generating good
reviews by looking into our
Reputation Management
and Respond
& Resolve
solutions.

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New Google Destinations Site: What Hoteliers Need to Know

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Source: FS – All-Hotels-Blogs
New Google Destinations Site: What Hoteliers Need to Know