Marriott to launch Mastermind community for meeting planners

Hotel Alfonso XIII, a Luxury Collection Hotel, Seville – part
of the Mastermind network

With its diverse portfolio of event venues across the globe,
Marriott is increasingly committed to collaborating with meeting
planners in new and inclusive ways.

It is, perhaps, sometimes tempting to think of the hotel
business as one of exclusively providing guests with a place to
stay.

The business, however, goes far beyond that. One of the other
major facets is, of course, hosting meetings and events, from
business conferences to conventions and everything in between.

Marriott
International
, which is the largest hotel company in the world,
understands that events are big business for the hospitality
industry.

Spurred by rapid advancements in technology, the company is now
taking new measures to attract a piece of the coveted convention
and meetings pie.

In fact, Marriott’s
Convention & Resort Network (CRN)
has announced the
upcoming launch of Mastermind, a
peer-to-peer community for meeting planners.

In March 2019, the digital platform will debut with the goal to
help planners feel connected, empowered and inspired while building
new skills and meaningful long-term relationships.

This is all yet another sign that the meeting planner’s role
continues to evolve and presents the ongoing need for knowledge of
trends and creativity.

With a diverse portfolio of venues, Marriott is committed to
collaborating with planners on the journey to innovate.

How will Mastermind work?

Mastermind groups will
consist of eight to ten meeting planner peers paired with a
Marriott CRN executive as their mentor as well as a Marriott
subject matter expert.

Kicking off the pilot semester in March 2019, monthly planner
sessions will take place with high-level discussions centred around
key industry topics.

They will include culinary trends in meetings and how to engage
meeting attendees outside the conference room, providing attendees
with networking opportunities and more. Marriott mentors and
experts will join all sessions to provide input and important
insight.

“Meeting planners have the desire to push the envelope and
inject creativity into meetings based on the changing demands of
their customers,” notes Mike Wainwright, Vice President of Sales,
Marriott’s Convention & Resort Network.

“I am proud of our vision to have Mastermind provide a
platform that brings these talented planners together to share
knowledge, brainstorm and build lifelong relationships. Currently,
we have a strong distribution of brands in the most desirable
destinations. We anticipate debuting new properties, offerings,
experiences and tools to further enhance our dedication to
planners.”

Each month, the group will meet with a new Marriott expert
according to the discussion topic while the Marriott mentor remains
with the group, ensuring consistency and connection.

Also, Mastermind planners will have direct individual access to
experts and mentors as well as the digital Mastermind Lab, a live
page where members can engage in conversation, pose questions and
share content.

During the semester, a roundtable discussion with select
members, hosts and experts will offer an opportunity to join and
promote cross-learning within the Marriott’s CRN network planner
community.

The upcoming pilot semester

Marriott and PCMA
(Professional Convention Management Association) have revealed what
the Mastermind programme’s first semester will focus on:

  1. Emotional Intelligence:
    Business events need to move past reactive adjustments to adopt a
    proactive approach to personalized experiences.
  2. Orchestrated Serendipity: Experiences must
    embrace freedom and surprise to create lasting impressions and free
    consumers from the constant constraint of schedules or
    agendas.
  3. Multimodel Design: Every
    event has a unique objective and audience and a space’s design
    must reflect each event’s specific personality and needs.
  4. Bigger Than Oneself: Every
    event must have a message. Participants want to understand what’s
    important to a business and experience events that deliver that
    message down to the smallest details.
  5. A Sense of Place: The most memorable events
    celebrate local surroundings, enriching visitors, exposing them to
    local culture and connecting them with the community to increase
    engagement.

While the sessions will begin this spring, Marriott officials
have noted that meeting planners have expressed great interest in
the programme and that they are excited to both launch and expand
it soon.

Here’s a video by Marriott introducing Mastermind.

 

Let’s take a look to other projects currently underway by
Marriott: 

JW Marriott Hotel Macau

Marriott Bab Ezzouar Algiers

Marriott Marquis Hotel Chicago

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Source: FS – All-Hotels-Blogs
Marriott to launch Mastermind community for meeting planners