Kaldewei expands international project business

Bathroom specialist showed market-specific solutions and
references at ISH

All over the world, bathroom design remains to be a key feature.
The diversity of different cultures and requirements continues to
present a challenge. As a respected partner for project business,
Kaldewei’s portfolio of enamelled showers, washbasins and baths
offers perfectly matching bathroom solutions to meet specific
country and target-group needs. At ISH exhibition in Frankfurt, the
premium bathroom manufacturer has presented selected best-practice
examples and references to demonstrate its wealth of international
project business expertise to its partners.

Over 100 years, Kaldewei
has become one of the world’s leading manufacturers of bathroom
solutions made of steel enamel. The high standard of quality that
the company demands of every single product has earned huge
international respect. Luxury hotels such as the “Gran Hotel
Manzana Kempinski La Habana” in Cuba, “The Capitol Kempinski
Hotel Singapore”, or modern residential buildings such as the
“V Tower” in Prague have specifically selected Kaldewei’s
Iconic Bathroom Solutions, and its global expertise in designing
their bathrooms. “We offer complete system solutions that create
the highest possible and most sustainable added value for our
partners,” says Roberto Martinez, Kaldewei’s Chief Sales
Officer, adding: “In addition thanks to the wide range of models
we offer and our customised bathroom solutions, we are ideally
placed to respond to market-specific needs.”

Individual solutions for the international markets

Roberto Martinez, Chief Sales Officer at Kaldewei and his team
were at the ISH in Frankfurt

The premium bathroom manufacturer’s wealth of experience is a
great advantage for international clients: For decades, Kaldewei
has been developing country-specific solutions to meet the needs of
individual markets – such as the Puro Set Wide with its
extra-wide bath rim for the UK, or compact bathroom solutions and
special drainage systems for China. At ISH, Kaldewei presented a
new development for the USA because it aims to achieve further
growth within this market. With the Cayono “drop-in” bath and
the Cayonoplan shower, the internationally popular Cayono range has
been modified to meet the needs and requirements of the US market.
The shower and bath are being customised in the US’s standard
5-feet size, and measurements for the US are in inches. A tile
flange running around three sides and full anti-slip enamelling
correspond to the specific US requirements.

Kaldewei currently has a presence in over 80 countries
worldwide. This includes 12 branches of its own in Austria, China,
Czech Republic, France, Italy, Poland, Russia, Southeast Asia,
Spain, Switzerland, the UK and the USA. Roberto Martinez says:
“Kaldewei recognised the strategic importance of
internationalisation early on. We are perfectly positioned to
continue servicing the needs of the global market in future
too.”

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― About the Supplier ―

KALDEWEI offers bathrooms of superior quality and unmistakable
style, with shower surface, bathtub and washbasin made completely
of one material.

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Kaldewei expands international project business
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Kaldewei expands international project business