HSMAI ROC: NextGuest Partner Insights Workshops You Won’t Want to Miss

Hospitality Sales and Marketing Association International will
be hosting its annual Revenue Optimization Conference on June
18-19. The 2019 HSMAI ROC conference is part of The Hospitality
Industry Technology Exposition and Conference, which is being held
this year in Minneapolis. This event is designed for hotel
marketing and revenue leaders to learn about fresh and innovative
initiatives that will drive revenue for their hotel and stand out
in the hospitality industry. The conference is the largest of its
kind in the world.

Fresh from its recent rebrand, NextGuest will be in attendance
and speaking about the latest in hospitality. Formerly HEBS
Digital, the agency is continuing the legacy of being known as
thought leaders in the industry by offering a series of informative
workshops on June 18, with a focus on how hoteliers can drive
direct bookings. Here’s a rundown of what to look forward to:

How to Capitalize on the Full Travel Planning Journey From Dreaming
to Booking to Increase the Direct Channel

1:30-2:20pm | NextGuest and Sojern

Presenters: Brent Harris, VP of Business
Development at NextGuest; Amy Devlaliwalla, Senior Director of
Global Partnerships at Sojern

A lot goes into planning the perfect vacation, and with so many
devices and planning resources available, the journey is complex.
According to Google, in just a little over a 60-day booking window,
the average person encounters over 38,983 digital micro-moments and
interactions. With so many distractions, how are hoteliers supposed
to reach qualified users on slim marketing dollars?

In this workshop, NextGuest and Sojern will provide strategies
for reaching potential guests throughout the entire travel planning
journey, and how to address key digital micro-moments in each phase
to shape and influence the booking decision.

Bridging Revenue Management and Website Strategies to Win More
Direct Bookings

2:30-3:20pm | NextGuest and Duetto

Presenters: Brent Harris, VP of Business
Development at NextGuest; Sabrina Schulman, Director of Product at

Pricing a hotel is rooted in data, but having the right offers
present on a hotel website can mean the difference between a direct
booking and an abandoned one. Without the right revenue management
strategies and tools to synthesize data, hoteliers have difficulty
pricing their rooms and creating the right offers.

In this workshop, NextGuest and Duetto will help hoteliers
understand how best to optimize their websites and generate more
direct bookings by showing the right special offers to the right
customer segments.

Your Website Through Your Customer’s Eyes – Can the Power of
Technology Really Make Them Book?

3:30-4:20 | NextGuest: Digital and CRM (formerly Serenata

Presenters: Jon Vecchiarelli, Director of
Business Development; Mikael Fries, VP of Sales Excellence

As people interact with your hotel website at different phases
of the travel planning journey, how do you address all the
different customer personas and capitalize on their intent?
Hoteliers have access to a plethora of data, and unlocking the
power of data to make strategic changes to their websites is vital
to success.

In this workshop, NextGuest Digital and CRM will walk hoteliers
through the different website components that help make up a
revenue-driving site, and provide insight into how layering in
personalization and CRM data can contribute to direct bookings.

For more information on the Revenue Optimization Conference,
visit the HSMAI website. To
learn more about NextGuest, check out the agency’s

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HSMAI ROC: NextGuest Partner Insights Workshops You Won’t Want to
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HSMAI ROC: NextGuest Partner Insights Workshops You Won’t Want to Miss