Hotel technology trends to keep an eye on in 2019

It’s almost the end of another year and the hotel industry
continues to grow at a rapid pace. Gartner research predicts that
the hospitality industry is projected to be the fastest growing
enterprise IT sector between 2018 and 2021. The industry itself has
always been an extremely competitive landscape but with the advent
of technology changing the way in which customers want to interact
with brands, has seriously up the ante. Keeping up with the latest
technology trends has never been more essential – those who fail
to adapt can quickly find that they are being left behind by hotel
and travel companies that have implemented new approaches and
ideas.

So, what should hoteliers know about for the coming year? Well,
you might breathe a sigh of relief to know that the top hotel
trends for 2019 are “more evolutionary than revolutionary,”
according to Mike Heflin, senior vice president of the Hotel
Division for Travel Leaders Group (TLG). Some of the year’s
trends are not necessarily brand-new per se, but instead, 2019 is
set to focus on delivering hyper-personalized hotel stays.

So, what does this entail?

Open APIs: In a recent study, published by Fuel Travel,
StayNTouch and Flip.to, which surveyed hundreds of hoteliers and
vendors about technology needs, found that, from both the hotelier
and supplier perspective, integration was the most important issue
facing the industry. Why? Technological integration has posed
massive challenges in recent years, as industry players struggle to
bring new tech on board without greatly increasing the complexity
of managing their overall systems. Open APIs will allow for
limitless customization and for effective communication and
synchronization between the full range of technology systems used
in the industry, all while maintaining the simplicity of one
integrated platform.

With the majority of
hotel systems planning on being in the cloud by 2019
, Open APIs
are certainly going to be the top priority in 2019, if not, for the
next few years.

Mobility: Mobile usage has become ubiquitous in our
everyday lives and has revolutionized the way we interact with
technology and changed the way both consumers and brands interact
with one another. To date, most investment on mobile technologies
has focused primarily on guest-facing services and with
research indicating a continued growing interest in
self-service options, hoteliers need to contemplate possible
self-service solutions and/or consider an expansion of the
self-service tech already in place to meet this evolution.

While self-service is a key mobile trend for 2019, mobile
solutions designed with staff in mind are also on the agenda. It is
thought that this year will see a surge in employers’ investing
in technology that makes hotel employees’ jobs easier and more
efficient. Mobilizing staff will not only help hoteliers streamline
operations but they are fast becoming an important element in how a
company serves their customers.

Frictionless Guest Stay: The new buzzword being
brandished around and thought to be the new business competitive
advantage; frictionless. Frictionless is the evolution of
personalization. In today’s world of big data and excellent data
management tools, guest expects hotels to know them better. They
expect hoteliers to anticipate their needs and requirements –
before they even realize themselves, and will prefer to stay with
the ones that can do so.

While improving the guest experience will always be a top
priority in the hospitality industry, 2019 will see more
technologies focused on making a guest’s stay as simple, seamless
and as “frictionless”, as possible.  

While our list does not include every trend, one thing is for
certain, to remain relevant in a very competitive marketplace,
hoteliers need to look at and enhance their technology in order to
both attract and retain hotel guests.

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Hotel technology trends to keep an eye on in 2019
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Source: FS – All-Hotels-Blogs
Hotel technology trends to keep an eye on in 2019