Hilton enlists Rosario Dawson for new Puerto Rico travel ad campaign [Construction Report]


Rosario Dawson posing at the Hilton Caribe. (Photo: Hilton)

The Puerto Rican-American actress Rosario Dawson is the latest
celebrity to work with Hilton to promote the company’s strong
presence on the Caribbean island.

has announced a new ad campaign aimed at encouraging
travel to Puerto Rico, and it features actress Rosario Dawson.

Dubbed “Carry on Puerto Rico”, the campaign is designed to
tell travellers — especially those coming from the U.S. — how
easy it is to not only visit the island but also to immerse oneself
in its natural beauty and rich culture.

Dawson’s family originally hails from Puerto Rico, making her
an ideal celebrity choice for the new campaign.

A key point in the new campaign is that Puerto Rico features
world-class beaches, lively music, and diverse local cuisine —
all within reach of a short flight with just a carry-on bag.

The ideal match: Hilton’s Puerto Rico ads with Rosario Dawson

Apart from promoting Puerto Rico as a destination, of course
Hilton also wants to draw attention to its presence in nearly every
corner of the island.

With eight hotels and resorts ranging from the newly renovated
iconic Caribe Hilton and the tropical Embassy Suites by Hilton San
Juan Hotel & Casino to Hilton Ponce Golf & Casino Resort
and Embassy Suites by Hilton Dorado del Mar Beach Resort, there’s
a Hilton hotel for every type of traveller.

“I am so thrilled to be a part of the Carry On campaign with
Hilton,” Dawson said. “There’s just so much magic to this
[island] and there are very few places in the world where people
have that innate deep sense of pride of just being from Puerto
Rico, and that’s here. This is a place people want to come and
visit,” said Dawson, reflecting on how “Carry On” also
captures Puerto Rico’s resilient spirit.

A peek at Hilton’s new ads for Puerto Rico

The content of these ads showcases the hospitality, passion and
love for life among locals that are infectious to visitors, proving
there is no better time to visit the island than now and no better
place to stay than with Hilton.

“Rosario Dawson perfectly embodies the optimistic spirit of
the island and we’re honoured to have her represent this
campaign,” said Kellyn Smith Kenny,
Hilton’s chief marketing officer.

“Rosario joins an impressive list of female celebrities
featured in Hilton’s
recent marketing campaigns who are lending their own unique voice
to Hilton as the travellers’ champion, sharing how consumers can
expect more and get more out of their travel experiences.”

The campaign was developed in partnership with Matador Network
and features a collection of creative assets in the form of video,
social and digital that will reach audiences across a variety of

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Hilton is a leading global hospitality company with a portfolio
of 17 world-class brands comprising more than 5,700 properties with
more than 923,000 rooms, in 113 countries and territories.


@HiltonHotels launches new ad campaign to promote #PuertoRico in
collaboration with actress Rosario Dawson.
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Source: FS – All-Hotels-Blogs
Hilton enlists Rosario Dawson for new Puerto Rico travel ad campaign [Construction Report]