HEBS Digital Wins Silver Adrian Award for The Resort at Pedregal’s Here Comes the Sun Campaign

HEBS Digital has been honored with a Silver Adrian Award for
their work on The Resort at Pedregal’s Here Comes the Sun
multichannel campaign by the Hospitality Sales & Marketing
Association International (HSMAI) for 2018.

Known for its award-winning service and amenities, The Resort at
Pedregal began development of this campaign with affluent travelers
in mind. The property created a package which included VIP
round-trip airport transfers, a daily gourmet breakfast, 20% off
exclusive excursions, welcome margaritas, and a complimentary
bottle of Clase Azul tequila. To attract the attention of the
desired audience, HEBS Digital worked with the client to develop
upbeat messaging and imagery with a memorable theme.

“We are always looking for creative ways to drive bookings
that reach our niche affluent travelers; we thrive on providing
guests with exceptional service and unmatched experiences,” said
Adriana Silva, Senior Marketing & Public Relations Manager at
The Resort at Pedregal. “It’s a collaborative achievement for
all teams involved and such an honor to receive this recognition
for our hard work.”

Utilizing SEO, SEM, email marketing, TripAdvisor display, social
media ads, and merchandising on the resort website, HEBS Digital
deployed creative across multiple channels that worked together to
drive direct bookings for The Resort at Pedregal, including:

  • 9% increase in unique website visits
  • 1,816 visits and 5,247 pageviews from email marketing
  • 229 bookings totaling 829 nights
  • 57X ROI

“The Adrian Award and performance of the Here Comes the Sun
campaign is a direct result of the collaboration of talented
individuals across HEBS Digital, The Resort at Pedregal, JRPG
Hospitality, J Public Relations, and more. It is thrilling that we
were able to develop an engaging, enticing campaign that drove
awareness and new visitors to the resort,” said Jacqueline Lucas,
Senior Account Executive – Team Lead at HEBS Digital.

 

About HSMAI

Committed to growing business for hotels and their partners, The
Hospitality Sales and Marketing Association International (HSMAI)
is the industry’s leading advocate for intelligent, sustainable
hotel revenue growth. The association provides hotel professionals
& their partners with tools, insights, and expertise to fuel
sales, inspire marketing, and optimize revenue through programs
such as HSMAI’s
MEET
Adrian
Awards
, and Revenue
Optimization Conference
. HSMAI is an individual membership
organization comprising more than 7,000 members worldwide, with 40
chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai,
www.twitter.com/hsmai,
and www.youtube.com/hsmai1.

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HEBS Digital Wins Silver Adrian Award for The Resort at
Pedregal’s Here Comes the Sun Campaign
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Source: FS – All – Hotels – News
HEBS Digital Wins Silver Adrian Award for The Resort at Pedregal’s Here Comes the Sun Campaign