Digital Inspo: What Creative Hotels are Doing Online

Coming up with fresh and creative marketing initiatives is never
an easy task. Hotels all over the world face fierce competition
regardless of their destination. Utilizing creative ideas to
attract guests can help hotels stand out in the crowd and help them
to gain new and repeat visitors. Our new article series, Digital
Inspo: What Creative Hotels are Doing Online, dives deep into a
recent original campaign idea developed by a hotel brand.

The Campaign

Last year, Hyatt Hotels partnered with then up-and-coming pop
star Dua Lipa. The setting for the British musician’s single
“New Rules” was Hyatt’s new boutique hotel, The Confidante,
in Miami.

While the branding for the hotel is not overtly obvious in the
video, every shot occurs inside the modern rooms or around the
trendy pool of the Miami property. This partnership goes beyond a
simple celebrity endorsement, appearance in a commercial, or a
sponsored Instagram post. The creative partnership left behind a
product that benefited both parties.

Along with the video, Hyatt produced several additional pieces
of video content released across their social media channels as
well as a branded Spotify playlist with songs similar to Dua
Lipa’s own musical style.

The Results

The goal of the partnership was to introduce Hyatt’s new
Unbound Collection, which boasts boutique-style accommodations that
appeal to millennial travelers. It was a huge success, receiving
over 1.6 billion views on YouTube and 20 million on Hyatt’s owned
channels.

Takeaways

This obviously was not a cheap project, and Hyatt spared no
expense. However, the out-of-the-box idea can be adapted to hotels
looking to appeal to a younger crowd. Utilizing video content with
music or creating a campaign centered around music, could be a
great way to attract that particular crowd.

If your hotel is near a concert venue, create a Spotify playlist
that includes songs from artists that have performed there or are
scheduled to perform in the future. Target advertising efforts to
the fans of artists on social media and share videos from that
artist in your hotel’s Instagram stories to further appeal to
millennials. For hotels, sometimes thinking outside of the box can
pay off in a big way.

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Source: FS – All – Hotels – News
Digital Inspo: What Creative Hotels are Doing Online